Luke Grant
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Time-tested Solutions for Building, Scaling and Monetizing Business - Online, Offline, and Mobile

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Building Brands and Engaging Customers

In order to deepen the connection between company and customer, the brand value proposition must be fulfilled in an authentic way. 
  • Purpose-driven brand architecture
  • Customer-centric brand marketing
  • Customer-facing, value-adding product and process design
  • Understanding and providing for customer needs in every step of the purchase decision funnel
  • Voice of the customer programs and systems
  • Customer feedback loops and reviews
  • Immersive event-based marketing and trade shows 
  • Strategic PR campaigns and press outreach

Strategic Planning, Budgeting, and Forecasting

Evaluating the opportunity and planning out the execution of the strategy is the cornerstone of building any successful venture.
  • Developing go-to market strategies based on market  dynamics and firm capabilities
  • Bottoms-up business forecasting based on realistic, data-driven assumptions
  • Developing and prioritizing strategic plans for marketing, product development, sales and operations
  • Facilitating cross-functional discussions on resource needs and allocations
  • Leading budgeting processes that ensure expected & cost-efficient outcomes
  • Using analytics to understand customer behaviors, strategic opportunities, and risks
  • Budget tracking and ROI-based analysis
  • Corporate development and M&A strategies 


Digital Marketing & E-commerce

A strong online presence is now a core element for any growing business – online or offline. Sound digital marketing strategies are based on:
  • Channel-by-channel assessment of traffic and demand generation
  • Customer acquisition strategies with a focus on efficient CPA
  • Online user experience, intuitive site navigation, and effective product merchandising
  • Guiding the customer through the purchase funnel – optimizing conversion, maximizing transaction size, and ensuring repeat purchase
  • Long-term customer engagement and turning customers into evangelists
  • Content-driven marketing: blogs, infographics and video
  • Data-driven decision making – reporting and analytics optimization
  • Relentless testing of concepts, strategies, tactics, campaigns, and creatives; quickly course-correct based on test results 

Growth Strategy, Business Development And Partnerships

Partnerships, Joint Ventures and Key stakeholders can increase the speed in which a business can scale or is transformed – it is seldom discussed but a very important element of holistic growth marketing.  
  • Building effective marketing & sales organizations to maintain strong lead pipelines
  • Creating win-win partnerships for marketing, distribution, monetization, and customer engagement
  • Finding cross-border partners for international expansion
  • Establish relationships with high-impact clients
  • Negotiation of partnership agreements
  • Success tracking and ROI analysis

Team Development And Performance-Driven Leadership

It all starts with people; build and motivate a great team and many obstacles can be avoided on the way to achieving goals
  • Leading high-performing teams ranging in size from 5 to 100+
  • Headcount planning, organizational structure, and needs analysis
  • Talent assessment and recruiting
  • Hiring, staffing and on-boarding 
  • Incentivize and motivate teams to embrace and achieve common goals

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