Solutions

Time-tested Solutions for Building, Scaling and Monetizing Business - Online, Offline, and Mobile

Building Brands and Engaging Customers

In order to deepen the connection between company and customer, the brand value proposition must be fulfilled in an authentic way. 

Purpose-driven brand architecture
Customer-centric brand marketing
Customer-facing, value-adding product and process design
Understanding and providing for customer needs in every step of the purchase decision funnel
Voice of the customer programs and systems
Customer feedback loops and reviews
Immersive event-based marketing and trade shows
Strategic PR campaigns and press outreach

Strategic Planning, Budgeting, and Forecasting

Evaluating the opportunity and planning out the execution of the strategy is the cornerstone of building any successful venture.

Developing go-to market strategies based on market dynamics and firm capabilities
Bottoms-up business forecasting based on realistic, data-driven assumptions
Developing and prioritizing strategic plans for marketing, product development, sales and operations
Facilitating cross-functional discussions on resource needs and allocations
Leading budgeting processes that ensure expected & cost-efficient outcomes
Using analytics to understand customer behaviors, strategic opportunities, and risks
Budget tracking and ROI-based analysis
Corporate development and M&A strategies

Digital Marketing & E-commerce

A strong online presence is now a core element for any growing business – online or offline. Sound digital marketing strategies are based on:

Channel-by-channel assessment of traffic and demand generation
Customer acquisition strategies with a focus on efficient CPA
Online user experience, intuitive site navigation, and effective product merchandising
Guiding the customer through the purchase funnel – optimizing conversion, maximizing transaction size, and ensuring repeat purchase
Long-term customer engagement and turning customers into evangelists
Content-driven marketing: blogs, infographics and video
Data-driven decision making – reporting and analytics optimization
Relentless testing of concepts, strategies, tactics, campaigns, and creatives; quickly course-correct based on test results

Growth Strategy, Business Development And Partnerships

Partnerships, Joint Ventures and Key stakeholders can increase the speed in which a business can scale or is transformed – it is seldom discussed but a very important element of holistic growth marketing.

Building effective marketing & sales organizations to maintain strong lead pipelines
Creating win-win partnerships for marketing, distribution, monetization, and customer engagement
Finding cross-border partners for international expansion
Establish relationships with high-impact clients
Negotiation of partnership agreements
Success tracking and ROI analysis

Team Development And Performance-Driven Leadership

It all starts with people; build and motivate a great team and many obstacles can be avoided on the way to achieving goals