Luke Grant
Rye Brook, NY 10573 ● 512-296-5853
[email protected] ● www.lukegrant.net ● www.linkedin.com/in/lukegrant
DIGITAL MARKETING AND E-COMMERCE EXECUTIVE
Digital, E-commerce, and growth marketing leader with career of positively impacting P&L performance
- Extensive success creating and driving strategic digital marketing and e-commerce initiatives; delivers up to 80% revenue growth and millions of new customers.
- Drives positive brand exposure for consumer products & services, enhancing market position in the industry.
- Managed marketing & e-commerce functions for $1B Dell electronics division and teams with up to 125 employees.
Key Success Attributes Include:
Exec level Organizational Leadership
B2C/B2B Digital Marketing Expertise
Exceptional Business Acumen
Customer-Focused Approach
Revenue & Business Growth Strategist
Exec level Organizational Leadership
B2C/B2B Digital Marketing Expertise
Exceptional Business Acumen
Customer-Focused Approach
Revenue & Business Growth Strategist
Results-oriented Growth Leader with an analytical mindset who transforms marketing & digital functions into fully aligned centers of competence for dynamic organizations. Highly in tune with current integrated marketing models and branding strategies, accelerating share and revenue at a dramatic pace. Collaborative problem solver accustomed to leading challenging initiatives at technology-driven companies both large and small. Plans and manages annual budgets up to $150MM.
Revenue/Profit Growth Business Analytics Performance Marketing Creative Brand Messaging
E-commerce Strategy Planning & Budgeting Customer Journey Online Marketplaces
Customer Acquisition P&L Ownership Marketing Technology Data-Driven Insights Executive Leadership Direct-to-Consumer Employee Development Content/Social Marketing
E-commerce Strategy Planning & Budgeting Customer Journey Online Marketplaces
Customer Acquisition P&L Ownership Marketing Technology Data-Driven Insights Executive Leadership Direct-to-Consumer Employee Development Content/Social Marketing
Professional Experience & Impact
JLG Group Consulting | New York, NY | 2015 - current
Consulting engagements with expertise in marketing strategy, branding, digital marketing, and e-commerce.
PRINCIPAL MARKETING & E-COMMERCE CONSULTANT: Engage in projects ranging from 1 week to one year for clients in a variety of industries with diverse e-commerce (including Amazon), digital marketing, and marketing strategy needs.
Realty Mogul, Inc. | Los Angeles, CA | 2015
Leading fintech start-up - online real estate financing and investment platform.
VICE PRESIDENT OF MARKETING: Recruited to rebuild marketing team and develop strategic marketing plan to accelerate business; managed digital and traditional marketing efforts, agency relationships, and customer acquisition strategies. Drove growth of real estate opportunity pipeline from developers and sponsors.
Monoprice, Inc. | Rancho Cucamonga, CA | 2011-2014
Direct to consumer e-commerce brand for consumer electronics with $150M in revenue.
VICE PRESIDENT OF MARKETING: Built and led team of 9 marketing professionals; oversaw all aspects of company marketing for B2C and B2B channels, e-commerce and online marketplace performance, merchandising, PR and events, and social media. Managed 3 agency relationships and $6MM marketing budget.
Cenoplex, Inc. | Los Angeles, CA | 2008-2010
Early-stage start-up providing technology-based messaging platform for mobile telecom networks.
VICE PRESIDENT: Served as Executive Consultant to 10-person management team; led development of operational processes, fundraising, investor relations, and business development.
Helio, LLC | Los Angeles, CA | 2007-2008
Mobile telecom device and services company acquired by Virgin Mobile and subsequently Sprint.
SENIOR DIRECTOR OF SALES & MARKETING: Directed sales and transactional marketing across e-commerce, telesales, and retail channels; identified and implemented key improvements to drive conversion rates and new subscription results.
Dell, Inc. | Austin, TX | 1999-2007
$60B Fortune 500 global technology solutions provider.
MARKETING DIRECTOR: Progressively grew with company via promotions to positions of increased challenge and complexity. Oversaw marketing of 125K sku, $1B consumer electronics, software, and accessories division. Directed multi-channel marketing cycle and key vendor relationships with major brands (Microsoft, Canon, Sony, & Lexmark).
Early Dell Career: Held marketing operations role for forecasting demand, pricing, and profitability for $4B consumer PC business; saved company $500K and received Dell CFO Award for six-sigma project. Led and revamped 125 employee customer service organization; Won Dell MVP of the Quarter Award on 3 occasions.
Additional Professional Experience
Global Investment Banking Associate – JPMorgan Chase & Co., Inc.
Education
MBA, Marketing & Strategy - University of Michigan, Ross School of Business
BSBA, Finance - Georgetown University, McDonough School of Business
Six Sigma Green Belt Certified in Business Process Improvement
JLG Group Consulting | New York, NY | 2015 - current
Consulting engagements with expertise in marketing strategy, branding, digital marketing, and e-commerce.
PRINCIPAL MARKETING & E-COMMERCE CONSULTANT: Engage in projects ranging from 1 week to one year for clients in a variety of industries with diverse e-commerce (including Amazon), digital marketing, and marketing strategy needs.
- Led a one-year, full-time project to turn-around Targus International’s Amazon performance – from down 22% YoY to a 21% YoY growth trend; improved GM% by 220 bps, added 150 new skus, and added 200 A+ content pages.
- Oversaw Targus’ $350k/yr Amazon Marketing Services (AMS) program across 80 campaigns with a ROAS of 4x.
- Completed a comprehensive e-commerce plan incorporating online publisher Purch’s 13 websites (3 mo. project).
- Also executed e-commerce marketing work for a CPG company, an apparel start-up, and a medical technology firm.
Realty Mogul, Inc. | Los Angeles, CA | 2015
Leading fintech start-up - online real estate financing and investment platform.
VICE PRESIDENT OF MARKETING: Recruited to rebuild marketing team and develop strategic marketing plan to accelerate business; managed digital and traditional marketing efforts, agency relationships, and customer acquisition strategies. Drove growth of real estate opportunity pipeline from developers and sponsors.
- Managed $10MM marketing budget and increased accredited investor client base by 13% in 6 months.
- Re-built marketing team from 1 junior marketing analyst to a team of 5 professionals in less than 5 months.
- Increased search marketing results by 15% and website traffic by 13% due to data-driven insights & initiatives.
- Led national radio advertising campaign that drove investor leads at 15% above normal run rate.
Monoprice, Inc. | Rancho Cucamonga, CA | 2011-2014
Direct to consumer e-commerce brand for consumer electronics with $150M in revenue.
VICE PRESIDENT OF MARKETING: Built and led team of 9 marketing professionals; oversaw all aspects of company marketing for B2C and B2B channels, e-commerce and online marketplace performance, merchandising, PR and events, and social media. Managed 3 agency relationships and $6MM marketing budget.
- Led development of marketing function focused on driving brand awareness within target customer segment.
- Attracted & converted 1.5MM new customers via implementation of integrated channel marketing strategies.
- Drove search, e-mail, and affiliates to increase site traffic by 72%, revenue by 80%, and EBITDA by 113%.
- Built a strong presence on several e-commerce marketplaces including Amazon (both retail and marketplace), Wal-Mart, E-bay, and Best Buy; channel revenues grew 50% to $12MM in 2014.
- Partnered with agencies to generate ROI on marketing spend of approximately 2X while maintaining cost of customer acquisition at 33% below industry norms and conversion rates 50% above industry average.
- Enhanced brand profile and positioned company for profitable $180MM sale to strategic buyer.
Cenoplex, Inc. | Los Angeles, CA | 2008-2010
Early-stage start-up providing technology-based messaging platform for mobile telecom networks.
VICE PRESIDENT: Served as Executive Consultant to 10-person management team; led development of operational processes, fundraising, investor relations, and business development.
- Researched and articulated go-to-market business cases for platform, enabling capital raising of $2MM+.
- Contributed to efficient company management via design of operational metrics dashboard.
Helio, LLC | Los Angeles, CA | 2007-2008
Mobile telecom device and services company acquired by Virgin Mobile and subsequently Sprint.
SENIOR DIRECTOR OF SALES & MARKETING: Directed sales and transactional marketing across e-commerce, telesales, and retail channels; identified and implemented key improvements to drive conversion rates and new subscription results.
- Created and deployed company’s first Black Friday promotion, designing offers and coordinating advertising to maximize reach of program; generated record-setting performance 25% higher than prior holiday period.
- Spearheaded improvements for e-commerce store; streamlined checkout and improved conversion by 10%.
- Partnered with wireless marketplaces to promote Helio products, increasing e-commerce sales by 12%.
- Increased sales performance by 20% within omni-channel by improving merchandising and sales tactics.
Dell, Inc. | Austin, TX | 1999-2007
$60B Fortune 500 global technology solutions provider.
MARKETING DIRECTOR: Progressively grew with company via promotions to positions of increased challenge and complexity. Oversaw marketing of 125K sku, $1B consumer electronics, software, and accessories division. Directed multi-channel marketing cycle and key vendor relationships with major brands (Microsoft, Canon, Sony, & Lexmark).
- Grew sales by 12% and profits by 15% accelerating consumer division’s performance despite flat industry growth.
- Guided e-commerce channel relationships, expanding awareness of Dell’s consumer electronics value proposition.
- Managed marketing and advertising budget of $150MM across online, TV, print, and events.
- Attained 43% YoY revenue spike in gaming vertical by developing online community and e-commerce store for video gamers on Dell.com.
Early Dell Career: Held marketing operations role for forecasting demand, pricing, and profitability for $4B consumer PC business; saved company $500K and received Dell CFO Award for six-sigma project. Led and revamped 125 employee customer service organization; Won Dell MVP of the Quarter Award on 3 occasions.
Additional Professional Experience
Global Investment Banking Associate – JPMorgan Chase & Co., Inc.
Education
MBA, Marketing & Strategy - University of Michigan, Ross School of Business
BSBA, Finance - Georgetown University, McDonough School of Business
Six Sigma Green Belt Certified in Business Process Improvement
| luke_grant_resume_1-20.pdf |