Growing products, channels, brands, markets, and revenues....
1. Channel Marketing and Sales - Excell in online marketing & e-commerce. Also have deep experience in omnichannel marketing and merchandising, as well as B2B sales.
2. Performance-Based Marketing and Analytics - I have a keen understanding of how to use metrics and KPI's to increase demand, improve marketing performance, and increase profitability
3. Branding and PR - From launching new brands and driving awareness, to enhancing existing brands for growth and customer loyalty, I understand the process of building a connection with the customer through key brand tenets. I also have experience with turn-around situations, re-branding, and brand extensions.
4. Business Development and Partnership Management - Finding the right partner and cultivating a partnership for win-win results is a complex process that takes skill, strategic insight, flexibility, creativity, and integrity. I have created and implemented several successful partnerships and new business relationships with some of the top companies in multiple industries. Names such as American Express, Budweiser, Microsoft, Dow Chemical, and The NFL.
5. Project & Campaign Management - I have managed complex branding, promotional, product launch, direct response, and PR campaigns for Monoprice, Dell, Helio, and Cenoplex. I also have experience with managing specialty projects, using project management tools and techniques to bring complex initiatives to successful results - on time and on budget.
6. Process Improvement - I am green-belt certified in Business Process Improvement (D.M.A.I.C.R.), and have led several projects that have improved business performance, sped decision-making, scaled OPEX, and enhanced customer satisfaction.
2. Performance-Based Marketing and Analytics - I have a keen understanding of how to use metrics and KPI's to increase demand, improve marketing performance, and increase profitability
3. Branding and PR - From launching new brands and driving awareness, to enhancing existing brands for growth and customer loyalty, I understand the process of building a connection with the customer through key brand tenets. I also have experience with turn-around situations, re-branding, and brand extensions.
4. Business Development and Partnership Management - Finding the right partner and cultivating a partnership for win-win results is a complex process that takes skill, strategic insight, flexibility, creativity, and integrity. I have created and implemented several successful partnerships and new business relationships with some of the top companies in multiple industries. Names such as American Express, Budweiser, Microsoft, Dow Chemical, and The NFL.
5. Project & Campaign Management - I have managed complex branding, promotional, product launch, direct response, and PR campaigns for Monoprice, Dell, Helio, and Cenoplex. I also have experience with managing specialty projects, using project management tools and techniques to bring complex initiatives to successful results - on time and on budget.
6. Process Improvement - I am green-belt certified in Business Process Improvement (D.M.A.I.C.R.), and have led several projects that have improved business performance, sped decision-making, scaled OPEX, and enhanced customer satisfaction.