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Mary Meeker's COVID-19 Report: Quick Takeaway on Accelerating Digital Transformation

5/1/2020

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This is an impressive report - by Mary Meeker and team at Bond Capital, and provided by Axios - on the secular, scientific, and business trends occurring due to the COVID-19 pandemic. It's comprehensive, detailed, and data-driven, covering a range of topics in it's 29 pages. It's all the more impressive in that it has been created in near real-time.

See the report by clicking here.

One takeaway from the report that I have also been thinking about: the physical distancing mandates and lockdowns have shined a spotlight on companies' digital business capabilities. Organizational leaders are facing a rapid and unforgiving assessment by the market on where they are in their digital transformation process. How well prepared are they (in terms strategic planning, knowledge, resources, organizational culture, and customer engagement) to adapt to such paradigm shifts - in many cases on the fly?

Many companies in certain industries, who have downplayed the importance of engaging with customers in digital and mobile channels, and have not optimized their e-commerce capabilities, are now scrambling to catch up - just so they can survive an era when remote & contactless commerce is now table stakes. To complicate matters, they are having to carry out (or in some cases begin) this accelerated transition process in circumstances with dislocated teams, operational confusion, remote access to critical technology infrastructure, and severe financial constraints.
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Are you one of these business leaders? Are you well positioned, and surviving - even thriving - as a result of this market shift? Or are you part of an organization finding itself in a hole - trying to rapidly evolve and move up the digital transformation curve on the fly?
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Read Mary's report, and let me know your reaction to it. Also let me know if I can help you think through these questions, and rapidly respond to some of these sudden market shifts. I'd be happy to engage and be of service.
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    Luke Grant is an experienced marketing and business development executive, with over 15 years of experience in e-commerce, marketing technology, mobile and consumer electronics.

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